chris@playinnovation.com.auBuilt on more than 25 years of sensory and product-testing experience.
Know how your product performs, where it needs attention and how it compares.
Real category buyers and users test your product against relevant competitors. In two weeks, you get one clear scorecard showing where you win, where you lose and what needs attention.
Product testing built for commercial decisions, not research reports.
Real
category buyers and users
2 wks
to scorecard
Partnered with 30+ of Australia's top 40 FMCG companies
Product testing experience with major Australian retailers
Dedicated Australian grocery shopper panel
Product Performance Scorecard
See where your product is winning and losing.
Compare your product against relevant competitors, understand where it ranks and identify the areas that most need attention.
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Product Performance Scorecard
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Why this is different
A simpler way to benchmark product performance.
Benchmark against relevant competitors
Your product is tested alongside the products you most want to compare against.
Two weeks, one clear scorecard
A result designed to be understood and used, rather than buried in a long research report.
Comparable every time
The same core measures and scorecard are used each time, making it easier to compare products and results over time.
A wider category view
See how your product compares with selected competitors today, and increasingly where it sits across the broader category as PLAY's benchmark grows.
Category benchmark depth will vary while the database builds.
Four ways to use it
What could you use it for?
Improve a product
Understand what is underperforming, how significant the issue is and where to focus.
Compare with competitors
See how your product performs against products consumers can already buy.
Support a retailer conversation
Bring independent consumer evidence into a range or buyer discussion.
Prioritise a portfolio
Use a consistent scorecard across multiple SKUs to help decide where to improve, defend or invest.
Retailer-Ready Scorecard
Turn the same evidence into a retailer-ready story.
The same consumer evidence can also be presented as a simple, independent summary for retailer and range conversations.
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Retailer-Ready Scorecard
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Range Potential brings the key measures together into one simple view of overall commercial potential.
PLAY is developing and validating this metric as its benchmark and in-market outcome data grow. It is intended as a commercial potential indicator, not a sales forecast.
How it works
Simple by design.
- 1
Choose your product and the relevant competitors you want to benchmark against
- 2
Typically 75 relevant category buyers and users test each product in-home.
- 3
Receive your benchmark scorecard in two weeks
- 4
Add deeper diagnostics if required
One consistent methodology. One clear scorecard.
Automation and AI streamline fieldwork, analysis and reporting. Real Australian consumers provide the evidence.
- Deeper consumer feedback
- Tailored follow-up questions add context to what consumers like, dislike and would improve.
- Penalty analysis
- Identify which product attributes are pulling liking down, and by how much.
- Sensory diagnostics
- Add category-specific sensory measures to investigate particular product issues.
- Qualitative follow-up
- Speak with selected consumers in more depth to understand the reasons behind their reactions.
Proven experience
Built on real product-testing experience.
Partnered with 30+ of Australia's top 40 FMCG companies
Broad experience across Australia's leading FMCG companies, much of it in product testing.
Major retailer product-testing experience
Product testing conducted for several of Australia's largest supermarket retailers.
Dedicated Australian grocery shopper panel
Ready access to relevant category buyers and users for both IHUT and CLT studies.
30-seat CLT facility in Sydney
Purpose-built central location product-testing capability.
Sydney CLT facility
Purpose-built product-testing infrastructure.
Supporting central location product testing alongside in-home and benchmarking capabilities.
Have a product in mind?
Think of one product you'd like to benchmark and the competitors that matter most. We'll use that as the starting point for the conversation.